GM section: NSM
Let's start by identifying the north star metric:
1. Identify the north star metric for your product
2. Build a mathematical growth equation to achieve the north star
3. Collate the current metrics and establish a nuke scenario
4. Calculate the incremental growth based on your growth model
5. Learn how to present your growth model in a structured manner
Identifying the north star metric
North star metric depends on your product and the stage of your product. In the modules, we've learnt about the different north star metrics at different stages. If you're not clear, it's suggested that you go back and watch the modules again.
Here are the north star metrics for a couple of companies:
Company | PMF stage | Early scaling | Mature scaling |
|---|---|---|---|
Spotify | % activation rate % new user retention | % Retention # engaged sessions #average time spent | #paying subscribers % paid subscriber retention # active advertisers # session frequency $ Average CPM #CAC to LTV ratio |
Amazon | % activation rate % new user retention | % Retention # paying customers # frequency of purchase | % revenue retention # paying customers # frequency of purchase $ Average order value #CAC to LTV ratio |
Spotify | % activation rate % new user retention | # engaged sessions # average time spent | % revenue retention # active advertisers # session frequency |
Brand focused courses
Great brands aren't built on clicks. They're built on trust. Craft narratives that resonate, campaigns that stand out, and brands that last.
All courses
Master every lever of growth — from acquisition to retention, data to events. Pick a course, go deep, and apply it to your business right away.
Explore courses by GrowthX
Built by Leaders From Amazon, CRED, Zepto, Hindustan Unilever, Flipkart, paytm & more
Course
Advanced Growth Strategy
Core principles to distribution, user onboarding, retention & monetisation.
58 modules
21 hours
Course
Go to Market
Learn to implement lean, balanced & all out GTM strategies while getting stakeholder buy-in.
17 modules
1 hour
Course
Brand Led Growth
Design your brand wedge & implement it across every customer touchpoint.
15 modules
2 hours
Course
Event Led Growth
Design an end to end strategy to create events that drive revenue growth.
48 modules
1 hour
Course
Growth Model Design
Learn how to break down your North Star metric into actionable input levers and prioritise them.
9 modules
1 hour
Course
Building Growth Teams
Learn how to design your team blueprint, attract, hire & retain great talent
24 modules
1 hour
Course
Data Led Growth
Learn the science of RCA & experimentation design to drive real revenue impact.
12 modules
2 hours
Course
Email marketing
Learn how to set up email as a channel and build the 0 → 1 strategy for email marketing
12 modules
1 hour
Course
Partnership Led Growth
Design product integrations & channel partnerships to drive revenue impact.
27 modules
1 hour
Course
Tech for Growth
Learn to ship better products with engineering & take informed trade-offs.
14 modules
2 hours
Crack a new job or a promotion with ELEVATE
Designed for mid-senior & leadership roles across growth, product, marketing, strategy & business
Learning Resources
Browse 500+ case studies, articles & resources the learning resources that you won't find on the internet.
Patience—you’re about to be impressed.